How the funnel counts opportunities as they move through your pipeline stages.
The funnel widget illustrates a step-by-step process where data gradually funnels from one stage to the next — commonly used to monitor leads or opportunities as they advance through your pipeline. It shows sequential data for the current and next stages in each section.
This sample pipeline has 8 sections — 7 stages plus a Won section at the end, the desired exit point for an opportunity:
The first section (New Client Lead) shows the total number of opportunities that entered the pipeline — here, 3 total at any stage and any status (open, lost, won, or abandoned) for the date range.
In the second section (Follow Up 1), the funnel removes opportunities still sitting in the previous stage and shows 1 — the total from this stage onward, including all Won opportunities. Every later section follows the same rule: it counts that stage onward, including Won.
If you tag an opportunity as Won, every section from where that opportunity sits and onward gets a +1. Say you mark one as Won while it was in Follow Up 1 — sections 2 through 8 each adjust by +1:
Opportunities in a section = opportunities from the current stage through the last stage, including all Won opportunities in the pipeline.
Because each section counts everything from that stage onward (plus all Won), later stages aren't a simple "how many are sitting here" — they're cumulative. That's expected behavior, not a bug.
Use the top section for total volume entering the pipeline, and compare section-to-section drop-off to spot where opportunities stall.
Section numbers are cumulative and include Won, so don't read a stage's count as the headcount currently parked in that one stage.
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