How to Set Up Google Ads Conversion Tracking in TheraSaas

Complete the steps below to connect your Google Ads account and ensure accurate campaign tracking and reporting.

Overview

You can monitor the performance of your Google Ads campaigns through the Reporting section in Google Ads Reports. Before you can start tracking campaign performance, a few essential setup steps must be completed.

Prerequisites

How to Set Up Google Ads Integration

1. 1
   Link Your Google Ads Account to TheraSaas

   Link your Google Ads account to your TheraSaas account. The Google account used for this connection should have the highest level of permissions — either as an Administrator or with Google Ads Account Manager access.

2. 2
   Choose the Correct Google Ad Account in Integrations

   
   Navigate to the Integrations section in TheraSaas and select the appropriate Google Ads account.

   Ensure that the connected Google account has full administrative permissions or Google Ads Manager (MCC) access.

3. 3
   Select the MCC Account ID and Client Account ID

   The MCC (My Client Centre) account — also known as the Google Ads Manager Account — is used to manage multiple client Google Ad accounts.
   
       
   

   
   

   • Locate the MCC ID at the top right corner of your dashboard
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   • The Client Account ID can be found by clicking on the help section within Google Ads.
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4. 4
   Add the UTM Tracking Template to Your Google Ads Account

   The UTM tracking template can be added at different levels. It is recommended to add it at the Account Level.

   Level	Scope
   Account Settings	Applies to all campaigns (recommended)
   Campaign Settings	Applies to a single campaign
   Ad Group Level	Applies to a specific ad group

   UTM Tracking Template — copy the value below:

   {lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}

   
   Steps to add the tracking template:

   1. 1. Go to your Google Ads Account.
   2. 2. Navigate to Account Settings.
   3. 3. Locate the Tracking section.
   4. 4. Paste the copied UTM tracking template into the Tracking template field.
      
      

   Important Notes

   • After adding the template, run a test to confirm that the majority of campaigns show a valid landing page.
   • If errors appear in active campaigns, correct them immediately.
   • The previously usedutm_source=googlehas been deprecated due to ad blockers stripping UTM parameters. Useutm_source=adwordsinstead.
5. 5
   Add a Script for Precautionary Tracking OPTIONAL

   To ensure attribution data is captured correctly, set up a Google Ads Precautionary Tracking Script
   
   This script tracks all clicks on a particular link and sends them to Google Analytics.

   
   You can follow this external help documentation provided by TheraSaas for setup instructions.

What Tracking Can Look Like in TheraSaas

Once your integration is complete and UTM parameters are flowing through, your Google Ads reporting data will appear in the Reporting section of TheraSaas.