How to create opt-in forms & automations for newsletter?

Modified on Thu, 22 Oct at 12:53 PM


What this covers

This guide shows you how to create an opt-in form to capture leads, build an automation that follows up with them, and embed the form on your website. After someone submits the form, they automatically receive a series of follow-up emails.

Create an Opt-in Form
  • 1Navigate to the Form Builder
    Log in to your TheraSaaS account and go to Sites → Form Builder.
  • 2Create a new form
    Click Builder to access the form editor. Either create a new form or select an existing one.Example: "Private Podcast"
  • 3Add fields to your form
    Typically, you'll want to capture basic information such as:
    • First Name (e.g., {{Contact.FirstName}})
    • Email Address (e.g., {{Contact.Email}})
    Add any additional fields as needed by dragging and dropping them into the form.
  • 4Style your form
    Customize the appearance of the form using options like borders, shadows, and colors — for example, add an orange border or a drop shadow to enhance the look. Use the Shadow option for effects like blurring or adjusting shadow intensity.
  • 5Set the form actions
    When the user hits the Submitbutton, you have a few options:
    • Display a message such as "Your resources are on the way. Check your email."
    • Redirect the user to a URL where they can immediately download the resource
Set Up the Automation

Once the form is created, you can set up an automation to automatically send follow-up emails after someone submits it.

  • 1Create an automation
    Navigate to Automations from the main menu. Create a new automation or select an existing one.Example: the "Lead Gen" folder
  • 2Add a trigger
    Every automation starts with a trigger, which tells the automation when to start. Set the trigger to fire when your specific form (e.g., "Private Podcast") is submitted.
  • 3Tag the contact
    After the form is submitted, add a tag to the contact.Lead Magnet Subscriber
    Tags let you track and segment users based on their actions, like downloading a resource or subscribing to a newsletter.
  • 4Send follow-up emails
    Create a series of automated emails to follow up with the subscriber:
    • Email 1 — send the lead magnet or resource they signed up for (e.g., a private podcast link)
    • Wait step — add a delay between emails, for example 3 days before sending the next email
    • Email 2 — continue the sequence with additional relevant emails
    Email 1→Wait 3 days→Email 2
Create Email Templates

Before adding emails to your automation, you'll need to create email templates.

  • 1Navigate to Email Templates
    Go to Marketing → Emails → Templates.
  • 2Create or edit a template
    Create a new email template or edit an existing one. Drag and drop elements into the template and format it as needed.
  • 3Attach the template to the automation
    After creating your template, return to your automation and attach the template to the appropriate email step.
Advanced Automation Steps

You can add more functionality to your automation:

Notifications

Set up notifications (email or SMS) to alert your team when someone completes an automation step — for example, when a lead downloads a resource.

Conditional Logic

Add conditions to your automation. For example, if someone has already purchased a course, remove them from certain follow-up sequences.

Embed the Form on Your Website
  • 1Get the embed code
    Go back to your form and click Integrate, then copy the embed code provided by TheraSaaS.
  • 2Add it to your website
    Paste the embed code into your website (for example, using a code block in WordPress), or give it to your web developer to integrate into a popup or landing page.
  • 3Share the form link
    Alternatively, you can share the direct link to the form if you don't want to embed it on your website.
Summary

Creating opt-in forms and automations for your newsletter in TheraSaaS involves setting up a form to capture leads, creating an automation that follows up with those leads, and embedding the form on your website. After the user submits the form, they receive a series of automated emails.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article