Why is Email Verification Important?
Email verification is essential for ensuring the quality and effectiveness of your email communications. By verifying email addresses, you can:
Improve deliverability rates: Validated emails are less likely to bounce, ensuring your messages reach their intended recipients.
Protect your sender reputation: Avoid sending emails to invalid or spam trap addresses that could harm your email sender reputation.
Enhance customer trust: Communicating through verified and authentic channels creates a better experience for your clients.
What is Email Sender Reputation?
Your email sender reputation is like a credit score for your email activities.
A high bounce rate (more than 3%) can signal to email providers that your emails are unwanted or harmful, leading them to block your communications. Maintaining a low bounce rate (between 0-3%) is critical for ensuring reliable and professional email delivery.
What is Email Verification?
Email verification is the process of checking whether an email address is deliverable before sending an email.
It ensures that emails will not end up blocked by Gmail, Yahoo, etc. or in the SPAM folder. This proactive step identifies invalid, spam, or unresponsive email addresses, saving you time and protecting your email campaigns from issues caused by hard bounces.
How to Turn On Email Verification in TheraSaas
Follow these simple steps to enable email verification and reduce invalid emails:
Step 1: Navigate to Your Account Settings
Log in to your TheraSaas account.
Go to Account Settings.
Select Business Profile from the menu.
Scroll down to the General Settings section.
Step 2: Enable Email Verification FeaturesVerify Email Address on First Send:
Check the box labeled: “Verify Email Address When the First Email is Sent to a New Contact.” This ensures all new contacts are validated before emails are sent to them.
Mark Emails as Invalid Due to Hard Bounce:
Check the box labeled: “Mark Emails as Invalid Due to Hard Bounce.” This prevents invalid email addresses from being used again, maintaining your email hygiene.
Once the Email Verification label is checked in, you’ll receive an email confirmation about this service being live on your account.
Cost of Email Verification
The pricing for email validation in TheraSaas is straightforward and cost-effective:
Cost per validation: $0.0025 per email, or $2.50 for every 1,000 email validations.
This small investment protects your reputation and ensures better communication outcomes.
How to check if the email is verified or not
Head of your contact page, search for a specific contact, and open a contact’s details. If the email was verified, you’ll see the green checkmark right above the contact’s email address.
Stay Compliant: Monitor Bounce Rates
High bounce rates are a red flag for email providers. If your account shows frequent bounces, you might receive a warning labeled “Non-Compliant Bounce Rate.” Following email verification best practices ensures compliance and prevents future issues with email delivery.
Email verification is a powerful tool to safeguard your email campaigns and build trust with your clients. By enabling these features in TheraSaas, you’ll save time, reduce costs, and ensure successful email communications. Take action today to protect and enhance your email strategy!
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