• 1Navigate to Social Planner
  From the left-hand menu, go to Marketing → Social Planner.
  
• 2Start a new post
  Click + New Post → + Create New Post.
• 3Select your social accounts
  In the post composer, select the social media accounts where you'd like to publish the post.
• 4Add your content
  In the Content input box, add your post content. Then click the URL Shortener icon located next to the content editor.
  
• 5Add the link name and target URL
  Enter a Name of the Link and the Target URL you want to shorten.
  
• 6Set up tracking details
  • UTM Campaign (utm_campaign) — select or create a campaign
  • Add Custom UTM Parameters like source, campaign, etc.
• 7Generate and insert the link
  Click Generate and Insert Link. Once inserted, the preview pane will show the shortened version of the URL, while the input field still displays the original long URL.
• 8Review and publish
  Review your post, then choose Publish or Schedule to send it out at a later time.

Social Planner also provides link-level performance analytics directly inside the Statistics page — so beyond shortening links inside your posts, you can track how those links perform after publishing. The Link Shortener continues to shorten long URLs in your post preview and final published post, and with URL Tracking:

Note: only the link created via Social Planner will be displayed on the statistics page.